INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Equip Announces Three Nights Of Entertainment

Equip Announces Three Nights Of Entertainment

Equip Expo has announced its 2026 entertainment line-up of three nights of back-to-back concerts, receptions and parties, including a new Thursday evening block party at Louisville’s Paristown Point. All entertainment offerings are included with an…

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Rotary Adds To Sales Team

Rotary Adds To Sales Team

Rotary Corp. has appointed two new territory sales managers as part of the company’s continued expansion to support its growing dealer network, according to an announcement by Mark Smith, Chief Sales Officer. Travis Lloyd, a…

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Equip Sells Out Its 2026 Exhibit Space

Equip Sells Out Its 2026 Exhibit Space

For a fifth year in a row, Equip Expo has sold out its available exhibit space at the Kentucky Exposition Center (KEC), which will be held October 20-23, 2026. “We have 1.2 million square feet…

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Jason Mabb Named Stihl Inc. VP Of Sales

Jason Mabb Named Stihl Inc. VP Of Sales

Stihl Inc. has appointed Jason Mabb as Vice President of Sales, effective May 18, 2026. In this role, Mabb will oversee the development and execution of U.S. sales strategies for Stihl Inc., including demand planning,…

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Altoz Names David Bates Midwest District Sales Manager

Altoz Names David Bates Midwest District Sales Manager

Altoz, Inc. announced that David Bates has joined the company as District Sales Manager, serving Illinois, Indiana, Michigan and Ohio. In this role, Bates will be responsible for supporting dealer development, strengthening relationships and driving…

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