INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Kubota, NASCAR Announce Multi-Year Partnership

Kubota, NASCAR Announce Multi-Year Partnership

Kubota Tractor Corp. has entered into a new multi-year partnership with NASCAR, beginning with the 2026 NASCAR season, that establishes Kubota as an Official Partner of NASCAR, including the official tractor of NASCAR, official construction…

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Product Spotlight: Ferris Suspension

Product Spotlight: Ferris Suspension

Standing out in a crowded mower market means offering products with clear, demonstrable value. Ferris has spent nearly three decades engineering and patenting independent front and rear suspension systems that deliver a benefit every dealer…

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