Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Kubota Breaks Ground On $30 Million R&D Facility In Kansas
Kubota North America marked a significant expansion of its compact construction business, with the groundbreaking of a new construction equipment test center in Salina, Kan. The $30 million investment reinforces Kubota’s long-term commitment to designing,…
Kevin Jobsky Named Northeast Region Sales Manager For Rotary
Rotary Corp. has appointed Kevin Jobsky as Territory Sales Manager for its Northeast Region covering Vermont and New York (excluding Long Island and New York City), according to an announcement by Mark Smith, Chief Sales…
Product Spotlight: Ferris Suspension
Standing out in a crowded mower market means offering products with clear, demonstrable value. Ferris has spent nearly three decades engineering and patenting independent front and rear suspension systems that deliver a benefit every dealer…
