Mean Green Mowers Restarts Independent Operations
Mean Green Mowers, a pioneer in commercial electric mowing founded in Ohio in 2009, has completed an extensive operational reset following its June 1 transition to private ownership.
In the four months since transitioning to an independent ownership group of industry veterans, investors, and company leadership, Mean Green has consolidated all operations back under one roof at its Hamilton, Oh. facility, eliminated more than 90% of legacy product backorders, and overhauled its parts and service pipeline.
Mean Green was founded by the Conrad family in 2009, introducing commercial-grade electric mowers to the market well before battery power was widely adopted across the green industry. After being acquired by Generac in 2020, operations expanded across multiple corporate divisions. The transition back to independent ownership of the Conrad family recognizes that Mean Green’s specialty commercial products and dealer network are best served by a nimble, focused, and hands-on operating team.
“We came home to Hamilton with one immediate priority: take care of our customers and dealers,” says Matt Conrad, President, Mean Green Mowers. “Over the past four months, our entire team has been working side by side under one roof to fix what was broken, clear backorders, and get critical parts out the door. We are back to doing what we do best—building tough, commercial-grade electric machines backed by direct support from the people who designed them.”
Among many operational changes since the transition, some key milestones since June 1 include a “Same-Day Parts” goal, with revamped fulfillment processes with the operational standard of processing and shipping every parts order the same day it is received.
Additionally, Mean Green has resumed local fabrication and component manufacturing in Hamilton, reducing reliance on third-party supply chains and accelerating repair turnaround.
Looking forward, the company is executing a multi-horizon plan to rebuild dealer confidence, introduce upgraded component configurations, and launch digital tools including online parts lookup, interactive service manuals, and dealer ordering portals.
Latest News
Rotary Adds To Sales Team
Rotary Corp. has appointed two new territory sales managers as part of the company’s continued expansion to support its growing dealer network, according to an announcement by Mark Smith, Chief Sales Officer. Travis Lloyd, a…
Equip Sells Out Its 2026 Exhibit Space
For a fifth year in a row, Equip Expo has sold out its available exhibit space at the Kentucky Exposition Center (KEC), which will be held October 20-23, 2026. “We have 1.2 million square feet…
Equip Announces Expanded 2026 Women’s Programming
Equip Exposition has announced its 2026 programming dedicated to women in the green industry, which includes the Women’s Leadership Reception, and will feature Susan Packard, as well as Judith Guido, who is recognized as one…

