JUNE 2019
COVER STORY- Sedgefield Outdoor Has Staying Power –
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
Share On Social
Sedgefield Outdoor Equipment
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
“Someone would come in wanting to buy this,” he explains, “but would leave confused because there were so many options.”
Choosing to focus on Sedgefield’s core products not only helped increase sales overall, Carmack notes the decision actually tripled sales.
Article by Jessica Johnson, Managing Editor, Power Equipment Trade
Latest News
Changes To GIE+EXPO
Despite uncertainty in the world, organizers of GIE+EXPO say that the show will go on as planned, October 21-23,…
EDA Announces Women In Industry Initiative
In an effort to encourage and attract more women to the equipment dealer industry, the Equipment Dealers Association…
POWERlines: Politics Never Sleeps
Article by Dan Shell, Editorial Adviser, Power Equipment Trade
POWERsuppliers
Power Equipment Trade 2019 Chain Saw Specification Charts
SAWproducts
BLS Report Details Tech Employment
INDUSTRYvoices
