Stens, a leader in aftermarket maintenance and repair parts for outdoor power, agricultural, industrial and powersports equipment, has announced a brand refresh, acknowledging the company’s growth and reflecting the dependability and strength of the legacy brand. The action builds on Stens’ market advances, continually building on its portfolio of popular brands and expanding product selection.

As part of the refresh, Stens streamlined its logo, retaining the stylized ‘S’ within a hexagon and reducing the color palette, concentrating on the recognizable blue Stens color.

“The logo’s elevated, bolder look parallels Stens’ market approach, constantly evaluating trends while bringing innovation to the industry,” says Chera Gibb, senior vice president of marketing, North America, Arrowhead Engineered Products. “That resonates with customers and their evolving businesses.”

Customers will begin to see the new logo and contemporary design elements online and in marketing materials and campaigns this month.

As part of the Stens Equip Expo activities celebrating the new branding, attendees can register to win a tricked-out Polaris General in Stens’ Win This Beast! sweepstakes, while daily giveaways feature products from the Tiger Lights and All Balls Racing product lines.

Expansion From Stens: All Balls Racing Parts