googletag.cmd.push(function() { googletag.display('div-gpt-ad-1599240294477-0'); });

Share On Social

Yamaha Launches Yamaha Agriculture, Inc.

Yamaha has announced the launch of Yamaha Agriculture, Inc., a new company focused on delivering autonomous equipment and AI-powered digital solutions that help growers in the specialty crop market become more sustainable, profitable and resilient in the face of scarcer resources and climate change. Through the strategic acquisitions of Robotics Plus and The Yield, Yamaha Agriculture will provide robotics solutions for spraying, weeding and other field operations, while leveraging advanced data analytics and AI to enable precision farming and data-driven decision making for growers of wine grapes, apples and other specialty crops in North America, Australia and New Zealand.

“Establishing Yamaha Agriculture is a pivotal milestone in our Long-Term Vision 2030, ART for Human Possibilities. This initiative embodies the three core pillars we aim to achieve in our 2030 Long-Term Vision: Advancing Robotics, Rethinking Solutions and Transforming Mobility,” says Jim Aota, Chief Strategy Officer, Yamaha Motor. “It also aligns with Yamaha’s global technology roadmap, focusing on advanced energy management, intelligent systems and software-driven solutions. With the launch of this new company, we aim to leverage Yamaha’s technological expertise to contribute to sustainable and profitable farming using a customer-centric approach. Growers will be able to better address challenges around labor shortages, resource scarcity and impacts from climate change.”

More information, www.yamaha-agriculture.com.

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1599239852235-0'); });

Latest News

Product Spotlight: Ferris Suspension

Standing out in a crowded mower market means offering products with clear, demonstrable value. Ferris has spent nearly three decades engineering and patenting independent front and rear suspension systems that deliver a benefit every dealer…

Expanded From Rotary: Professional Arborist Gear

Rotary offers a comprehensive line-up of professional-grade arborist supplies and tree climbing gear for 2026, including hundreds of guaranteed-quality products. The expanded line features climbing ropes, rigging hardware, and safety equipment from leading manufacturers including…

Stihl Announces Dealer-Focused Ecommerce Platform

Stihl has announced it will roll out a new dealer-focused marketplace powered by Mirakl, the leader in marketplace and dropship solutions. The new marketplace will unify and accelerate Stihl Inc.’s dealer-fulfilled ecommerce strategy, providing customers…

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1508263076017-0'); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1508263123532-0'); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1508263182735-0'); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1508263219563-0'); });