INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Rotary Adds To Sales Force In Pacific Northwest

Rotary Adds To Sales Force In Pacific Northwest

Rotary Corp. has appointed David Barber a territory sales manager for Oregon and Washington, according to an announcement by Mark Smith, Chief Sales Officer. Barber was previously a territory sales representative for another parts supplier.…

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New From Echo: PB-5810 Blower

New From Echo: PB-5810 Blower

Echo, Inc. has launched the PB-5810, the second gas-powered backpack blower Echo has released within the past year. The PB-5810 is offered with either a hip or tube-mounted throttle, allowing users to choose the option…

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NAEDA Announces Four Elected Regional Directors

NAEDA Announces Four Elected Regional Directors

The North American Equipment Dealers Assn. (NAEDA), a non-profit trade organization representing retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn and garden, and/or turf equipment, is…

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