Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
HBS Systems NetView ECO Gains BRP Certification
Powersports manufacturer BRP has selected HBS Systems, a provider of web-based equipment dealership management solutions and rental software, as a certified dealership management system. Once…
Walker Announces Distributor Transition
Walker Manufacturing has announced the transition of the Ohio, Michigan and eastern Indiana territory distribution responsibilities from Emmett Equipment Co. (Richfield, Oh.) to Precision…
Altoz Hires Southern District Sales Manager
Altoz, manufacturer of high-performance zero-turn mowers and of the industry’s first tracked riding and stand-on zero-turn, is pleased to announce that Tim Jeffries has joined the company as…
