Kubota Tractor Corp. has entered into a new multi-year partnership with NASCAR, beginning with the 2026 NASCAR season, that establishes Kubota as an Official Partner of NASCAR, including the Official Tractor of NASCAR, Official Construction Equipment Partner of NASCAR, Official Compact Equipment Partner of NASCAR and Official Utility Vehicle of NASCAR. Kubota will also serve as the official partner in the same categories for the upcoming NASCAR San Diego Weekend.

Alex Woods, President, Kubota Tractor Corp., says, “Kubota equipment is built for customers who demand quality, durability and high productivity. NASCAR is built on engineering excellence, speed, and sustained high performance under pressure. Together, we represent two organizations that are part of the fabric of American life, connected by hardworking people and loyal communities that rely on equipment purpose-built for the job—on or off the racetrack.”

As part of the agreement, Kubota equipment will be integrated into NASCAR track operations at select venues, supporting track preparation and facility needs. The partnership provides visible, real-world applications that reinforce Kubota’s reputation for durability and reliability in demanding environments.

As part of the agreement, Kubota will sponsor NASCAR San Diego Weekend presented by Anduril at Naval Base Coronado from June 19–21 and will play an integrated role throughout the weekend.

Kubota’s presence during the weekend will also highlight the company’s ongoing commitment to supporting U.S. military veterans. As part of the weekend’s activities, Kubota will host a special ceremony prior to the Sunday NASCAR Cup Series race to recognize the five recipients of its 2026 Geared to Give program. During the ceremony, the farmer veterans will be presented with the keys to new Kubota equipment in front of race attendees.

Each recipient and one guest will attend the race weekend as Kubota’s invited guests, which will include access to Kubota’s suite to watch the race and a meet and greet with Ross Chastain and the Trackhouse Racing team.

Since 2015, Kubota has partnered with the Farmer Veteran Coalition on a multi-million-dollar program that includes veteran grants, organizational support and equipment to help farmer veterans transition into careers in agriculture. Kubota also supports the Boot Campaign, a national nonprofit dedicated to supporting the health and well-being of military veterans and their families.

Kubota equipment will also be displayed in the fan zone throughout the weekend, where fans can learn more about the company’s veteran-focused initiatives, including Geared to Give and its partnership with Boot Campaign.