AUGUST 2020

COVER – Massachusetts Dealership Is A Family Affair –

PLYMOUTH, Mass. – The last few months have shaken the
foundation of what sustainability looks like for the power equipment industry due to COVID-19. While many family-owned and operated businesses are struggling to keep heads above water with ever-changing regulations, Morrison’s Power Equipment in Plymouth, Massachusetts has been going strong while making necessary adjustments.

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Morrison’s Power Equipment

PLYMOUTH, Mass. – The last few months have shaken the
foundation of what sustainability looks like for the power equipment industry due to COVID-19. While many family-owned and operated businesses are struggling to keep heads above water with ever-changing regulations, Morrison’s Power Equipment in Plymouth, Massachusetts has been going strong while making necessary adjustments.

Owner, Scott Morrison, 63, attributes his success to the running theme of longevity. Longevity of the brand, longevity of his service team and the longevity of his relationships within the community. Morrison is adjusting to what we can only imagine the “new normal” looks like in the industry for the coming months and even years.

Article by Jenna Rimensnyder

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We at the offices of Power Equipment Trade have unanimously chalked up this year as the big asterisk year. Future generations will ask what it was like living in 2020. And I’ll probably scratch my head and ask them to pull up a chair. The first thing I’ll probably say is how encouraged I was by the deep-rooted fortitude in dealers to keep pressing forward. There is no quit in them. They’ve simply adjusted the way business is operated. I can’t help but be positive after hearing time and time again. “We’re having our best year ever,” or “I can’t keep product on the shelves it’s selling so fast.” In doing these roundup stories and talking with dealers throughout the country, the resounding response centers around the point that the grass is still growing, leaving them no choice but to be essential.

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