INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

OPEI Reports Equip Debut A Success

OPEI Reports Equip Debut A Success

Looking at attendance figures that were sure to set a record within the hour, and noting that “Well, we sold every inch,” at the Kentucky Expo Center (KEC) in Louisville for Equip Exposition 2022, Kris…

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Stens Unveils Updated Branding

Stens Unveils Updated Branding

Stens, a leader in aftermarket maintenance and repair parts for outdoor power, agricultural, industrial and powersports equipment, has announced a brand refresh, acknowledging the company’s growth and reflecting the dependability and strength of the legacy…

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Exmark Awarded OMNIA Partners Contract

Exmark Awarded OMNIA Partners Contract

Exmark has announced a three year contract with OMNIA Partners, in partnership with Cobb County, Ga. The contract enables public service agencies including municipalities, governments, non-profits, and schools to purchase Exmark and Z Turf Equipment…

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Kenect Acquires Friendemic

Kenect Acquires Friendemic

Kenect, a texting platform, used by dealerships to communicate with their customers, generate reviews, produce leads, collect payments and increase revenue, has announced that it has completed the acquisition of Friendemic, a leading provider of…

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