INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Briggs Names New SVP & CFO

Briggs Names New SVP & CFO

Briggs & Stratton has announced that Kristina Cerniglia has joined the company as Senior Vice President & Chief Financial Officer. She joins Briggs & Stratton after serving eight years at Hillenbrand, Inc. as Senior Vice…

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Stihl To Enter Zero-Turn Market

Stihl To Enter Zero-Turn Market

Stihl has announced it has a new manufacturing relationship with Briggs & Stratton that will expand the offerings of Stihl products in the U.S. Through this relationship, Stihl will launch a line of zero-turn mowers…

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Stihl Names New Sales, Marketing VP

Stihl Names New Sales, Marketing VP

Chris Keffer has been named Vice President Sales and Marketing of Stihl, Inc., and assumes the position on May 16, 2022. Keffer will be responsible for sales for the domestic and export markets sales planning…

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Exmark Launches E-commerce Platform

Exmark Launches E-commerce Platform

Exmark has launched a “Shop Local” e-commerce platform that will sell Exmark original parts and accessories online at shop.exmark.com. Website orders will then be fulfilled by local, participating dealerships. Exmark Director of Marketing, Jamie Briggs…

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Stihl To Provide $120,000 Worth Of Grants

Stihl To Provide $120,000 Worth Of Grants

Stihl Inc. announced today the expansion of the Hearts of Stihl program, an initiative to care for the environment through the preservation of our nation’s state parks. Inspired by the staff of America’s State Parks,…

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Altoz Holds Groundbreaking Ceremony

Altoz Holds Groundbreaking Ceremony

Altoz, Inc. recently celebrated breaking ground on its new 75,000 sq. ft. facility, which is expected to be completed by the end of 2022. This is the first phase of a multi-phase expansion project in…

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