Rotary Corporation has announced the launch of a new logo and brand identity for its extensive line of Copperhead mower blades manufactured in Glennville, Ga. The logo, anchored by an image of a copperhead snake, conveys the power and force of Rotary blades – which are ISO certified for quality, durability and tested for maximum performance under extreme operating conditions. Under the brand name of Copperhead Mower Blades, the logo will be featured on packaging, dealer signage and advertising plus the company’s website and social media platforms. With the brand refresh, strategic positioning and a new logo, the Rotary Copperhead Mower Blades are crafted with the vision of the organization: a strong, well-positioned company that has earned an outstanding reputation for quality, value and service in the outdoor power equipment industry.

Visit rotarycorp.com.

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