Rotary Corp. Acquires Desert Extrusion

Share On Social

Rotary Acquires Desert Extrusion

Rotary Corp. announced the acquisition of Desert Extrusion, a leading manufacturer of trimmer line. The privately held company is based in Phoenix, Ariz. and serves customers throughout the U.S. and over 40 countries.

Desert Extrusion, founded in 1990 by Robert “Bob” Phillips, produces a wide variety of nylon monofilament trimmer line. It utilizes advanced design and extrusion technology, rigid quality control and select raw materials.

According to President and CEO Ed Nelson, the Rotary Corp. acquisition of Desert Extrusion is consistent with the company’s strategy to expand and deepen its roots in the industry. In addition, the merger will significantly enhance Rotary’s manufacturing and distribution capabilities.

“Desert Extrusion products are manufactured in the U.S. with all raw materials supplied by U.S. companies. That’s important to us,” Nelson says. Nelson also noted that approximately three out of every four parts shipped by Rotary in 2016 are made in the U.S.

Latest News

Kress Announces North American Team

Kress Commercial, established in Europe for clean, quiet, professional-grade equipment, has announced several members of its U.S. team as it prepares to launch commercial-grade power…

Re-Thinking Dealership Organizational Structures

As business owners, most of you are familiar with the typical top to bottom governance structure for a business: Owner, Board of Directors and CEO/Management. I would guess that most of you follow this structure in your business, just like the publicly traded companies. But the difference between your dealership and a publicly traded…